We Are What We Do – “I’m not a plastic bag”

We Are What We Do is a new movement inspiring people to use their everyday actions to change the world.

They say the average Briton uses 167 plastic bags every year – 10 billion in total. The answer is the creation by Anya Hindmarch bears the slogan “I’m not a plastic bag”, and is aimed at encouraging people to reuse bags when they go shopping.

A designer bag due to go on sale for charity for ???5 is being touted on the auction website eBay for up to ???175.

The reusable cotton bag was launched at London Fashion Week and handed out to a limited number of celebrities and fashion insiders.

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