55 Minutes And 22 Pages About Why You Should Focus On Value Instead Of On Making Money Online

I have found two great studies about being innovative in creating value in the first place instead of concentrating on making money (online).

1. The Art of Innovation - 55 minutes of Guy Kawasaki’s presentation - an Apple ex-employee and current venture capitalist talking about creating meaning, finding the right mantra and a great chance he missed - a lot of interesting examples, humour and many valuable advices. Where are your products and services? In the top right corner of the above chart? Make a coffee, sit comfortably and watch the video.

Guy is a start-up guru with lots of great publications you can find details about on his blog.

2. Brian Clark from Copyblogger has just started his new initiative: Teaching Sells.

In this quick and easy 22-page report (or optional audio recording), you’ll learn:

- Whether blogging is dead or not
- How to avoid the tyranny of Google
- Why you should forget the “Long Tail”
- How to truly leverage Web 2.0
- Why you’re not normal, and why that’s a good thing
- How the true power of the Internet is being missed
- What “teaching sells” means to you

For many months I haven’t read such a good report regarding online business. Valuable review of future trends and an attempt to find the best model for your Internet revenue stream. But it is just the beginning of something bigger. After reading the 22 pages I was ready to ask for Brian’s PayPal account to send money and buy another parts of the report… Very clever addictive copywriting.