Rory Sutherland had a hilarious presentation on TED about marketing and how it really plays with our perception. He talks a lot about building intangible value where we take what we have in front of us and change the way people perceive it. I am sure you will find his examples funny & entertaining.
You can watch the best part from the presentation above where he talks about a marketing campaign for cereal called “Shreddies” and how the producer decided to add value and present the same product in a “revolutionary” new way.
I am currently reading “The Power of Focus” and in the section called “Your Habits Will Determine Your Future” there is an interesting part about developing a habit of listening to motivational and educational audiotapes while driving, walking or exercising.
If you listen to an audiotape for thirty minutes each day, five days a week, in the years you’ll have been exposed to over thirteen hundred hours of new and useful information. This ia a habit that almost all of the successful people we know have developed – they listen to audiotapes.
So, to help you to get into the right state of mind I recommend you three podcasts I have recently listened to (one of them is actually a video podcast):
Complimentary men@pause seminar to listen
In the interview with Mr. Steven Pressfield, Matthew Scott asks many great questions regarding being an entrepreneur and you will have an occasion to learn what is the difference between a professional and an amateur business person. I learned a lot from this podcast and I am sure you will be glad to find out why it is all right to be miserable sometimes. Really down-to-earth audio.
How to develop an entrepreneurial mindset
Great podcast prepared by Pamela Slim where she talks to Gary Schoeniger, founder of the Entrepreneurial Learning Initiative. The following piece of advice from Gary is a selling point to me:
“Find a problem. Figure out how to solve the problem. Find more people with the same problem and you have a business.”
How To Generate Mass Interest in Your Business During Tough Times
Leveraging educational techniques to pull in high quality leads: http://www.marketingwhitepapers.net/. Make sure you watch the video and sign up for more.
And that is it! I hope you enjoyed and please share your thoughts about them in comments.
It is not a secret, actually. I don’t believe in secrets although it is a common practice to overuse this word nowadays. I believe in hard work and the right STRATEGY. And this is what David Hainemeier Hansson is talking about in his latest presentation at Startup School 08. David is a creator of the web-application framework Ruby on Rails and a partner in 37signals, one of the most agile web agencies in the world.
I can’t agree more with David as I am bit tired of all these venture capital talks, “build the new Facebook” discussions and giving away everything for free in the Internet. I believe that quality content and applications should have a price tag. It is not only good for their creators but also for users as we tend to respect more things that we need to pay for. If you have something for free, you can throw it to the bin and forget about it. If you just have paid $30 for an e-book or $300 for an online course, then you will put effort in reading/learning.
In my last post I wrote about Teaching Sells and I am glad its launch was successful and that premium content is getting more popular. We really need more value in the Net as it is just overcrowded with domain parking ads, AdSense spam sites, spam links and a lot of non-value things.
Coming back to David’s presentation, I really like his approach and I share his point. But what I really enjoyed from his video is what he said about developing your own business online – you don’t have to hurry, you don’t need to hire 20 developers and have a new website launched in one month aiming to be another YouTube. There is a lot of space for niche Internet products and you don’t need to be a genius to have your business online that will at least give you the freedom of working on your own.
The secret from David – stop another Internet bubble madness and build some decent business online.
I have found two great studies about being innovative in creating value in the first place instead of concentrating on making money (online).
1. The Art of Innovation – 55 minutes of Guy Kawasaki’s presentation – an Apple ex-employee and current venture capitalist talking about creating meaning, finding the right mantra and a great chance he missed – a lot of interesting examples, humour and many valuable advices. Where are your products and services? In the top right corner of the above chart? Make a coffee, sit comfortably and watch the video.
In this quick and easy 22-page report (or optional audio recording), you’ll learn:
- Whether blogging is dead or not
- How to avoid the tyranny of Google
- Why you should forget the “Long Tail”
- How to truly leverage Web 2.0
- Why you’re not normal, and why that’s a good thing
- How the true power of the Internet is being missed
- What “teaching sells” means to you
For many months I haven’t read such a good report regarding online business. Valuable review of future trends and an attempt to find the best model for your Internet revenue stream. But it is just the beginning of something bigger. After reading the 22 pages I was ready to ask for Brian’s PayPal account to send money and buy another parts of the report… Very clever addictive copywriting.
If you are in SEO for a while you have heard about SEO Book and SEOmoz Premium Membership where you pay for an access to quality content and resources that will help you boost your SEO skills and continue to grow in this area.
“The Marketing Pilgrim Essays” ebook that is given away for free is an example that both publishing scenarios coexist in the SEO world. In the beginning I thought it would be 20-30 pages ebook and I will read it through within an hour. It came out it is a collection of 68 Essays on Improving Search Engine Optimization, Search Engine Advertising and Social Media Optimization. Marketing Pilgrim is sharing this precious knowledge with you and will be happy if you recommend this 163 pages book to others and/or subscribe to their RSS.
The more I read in the Internet about becoming self-employed, the more I feel I will succeed. Why? Because becoming an Internet entrepreneur is like quitting cigarettes or losingweight – gather more people around you with similar goals and it will be easier to reach your targets together. I regularly feed myself with articles and ebooks of people who have developed their own business or are on the way to it. Not only makes me feel more confident about my efforts, but also there is something else – I feel that we all do this together, especially that most of this people want to share their knowledge, support you and guide you because they know how hard it is in the beginning.
A friend of mine went to the USA for summer holidays and while doing some sightseeing, she met a guy and started to have a chat with him. They were talking friendly for a while and then she said she would like to come to America to continue her studies but can’t afford that. And like in the American dream, he offered her financial support to cover all the costs. He said that somebody helped him in the same way when he was young. After graudating from university she is now studying MBA while working as a stock market analyst in one of the companies in North Carolina.
Probably you have heard a lot of stories like this and they are indeed nice to read but what is my purpose of writing about that?
One of the biggest areas next to gambling. In this category the most successful Affiliate Marketers make money online from people looking for:
debit cards,
credit cards,
loans,
mortgages,
debt consolidation,
insurance packages.
Hotels & Holidays
Contrary to porn and drugs (medicines), hotels and holiday packages is a legal category without any ethical issues. It is a very competitive industry, like personal finance, but it is worth to grab a chunk of such a big market. Cheap hotels and luxury hotels are one of the most popular phrases. When it comes to holidays, holiday deals and cheap holidays is what people are very often searching for.
Paul Montwill specializes in Digital and E-commerce Strategies, Online Marketing and industry analysis. He is an E-commerce Sales Director in one of the European IT companies, a blogger and he offers consultancy.
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It is not a secret, actually. I don’t believe in secrets although it is a common practice to overuse this word nowadays. I believe in hard work and the right STRATEGY. And this is what David Hainemeier Hansson is talking about in his latest presentation at Startup School 08. David is a creator of the web-application framework 
If you are in SEO for a while you have heard about 
